{"product_id":"ws-innovatr-knit-flannel","title":"Innovatr™ Knit Flannel","description":"WHAT MAKES IT KÜHL?\n\n\u003cp\u003eWe’ve re-imagined your classic flannel for a whole new level of button-down comfort. Featuring our exclusive Italian performance knit, the INNOVATR™ wears and feels like your favorite tee with the versatile, everyday style of flannel. Soft, cozy, and casual, this button-down will quickly become your go-to for just about any occasion.\u003c\/p\u003e\n\nCOZY AND SOFT INNOVATR™ ITALIAN PERFORMANCE KNIT FABRIC\n\n\u003cul\u003e\n\u003cli\u003eExclusive Italian knit with stretch\u003c\/li\u003e\n\u003cli\u003eLooks like a woven fabric but feels like a fleece\u003c\/li\u003e\n\u003c\/ul\u003e\n\nDIFFERENT BY DESIGN. 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